Internal audit and internal check are two terms that are often used interchangeably when one talks about the financial working of the company. While both internal audit and internal check are essential components of an organization’s internal control system, they serve different purposes and have different methodologies, scopes, frequencies, and reporting structures. In order to [...]

Merger and amalgamation are the terms used in the context of financial markets. We all have seen avengers movie where two or more superheroes join hands to fight a villain in the case of the corporate world similar thing happens when two companies come together either through merger or amalgamation to form a bigger company [...]

Economies of scale is the term used in the context of economics. Economies of scale in simple words refer to the cost advantages that companies can have as they increase their production scale. When a company increases its production then it can spread its fixed costs such as overhead costs, rent, fixed salaries, insurance, and [...]

Wholesale buying is the term used in the context of marketing; it refers to purchasing a large number of goods from a supplier in one shot instead of buying small amounts over a long period of time. Wholesale buying is often done by businesses or companies so that they can get the products they need [...]

Domestic marketing and international marketing are the terms used in the context of marketing. Domestic marketing in simple words involves the marketing of goods and services within the boundaries of a country whereas international marketing in simple words refers to the marketing of goods and services to customers in several countries. In order to understand [...]

The saying that one should not judge a book by its cover is frequently used to caution people against drawing conclusions about anything just from its outward look. In terms of financial analysis, the same idea holds true. It’s not always a good idea to invest in a business or company just because it appears [...]

We all have seen trees, in the case of trees there is one tree but there are many branches of trees which go in different directions, in the case of machine learning and data mining similar tool is used which is called decision tree analysis. A decision tree analysis in simple words refers to that [...]

Branding and advertising are the terms used in the context of marketing products as well as services. Branding and advertising are both important elements of marketing, but they have different goals, purpose, and focus when it comes to the overall marketing strategy of the company. In order to get a better idea about both concepts [...]

When we talk about marketing the emphasis is always on urban areas and metro cities but with the advent of technology and the growing income of rural areas rural marketing has gained tremendous importance. Rural marketing refers to the process of promoting and selling products and services to customers in rural areas. It involves identifying [...]