Brand salience is the term used in the context of marketing, it refers to the degree to which a product or brand comes into the mind of the customer when he or she thinks about buying a product for use. Brand salience is not created overnight rather it happens over a period of time, in simple words, it is not a short-term process rather it is a long-term process. In order to understand this concept better one should look at below examples of brand salience –
10 Brand Salience Examples
Superheroes Movies
When it comes to watching superheroes movies than the first name come into the minds of audience or consumers is Marvel because marvel studios over a period of 10 years right from Iron Man to Avengers infinity war have created that image or brand in the minds of the audience which expects good superheroes movies from marvel studios.
Premium Mobiles
When it comes to purchasing a premium mobile than out of 100 of brands only one comes into the minds of consumers and that is Apple iPhones and that is the reason why you see iPhones selling at higher price than other mobile brands.
Casinos
When it comes to gambling or playing casinos than Las Vegas is famous and will always be the first choice for those people who can afford to go there and any other casino no matter how good it is will always be the second choice of people.
Video Streaming
When it comes to video streaming website or services than Netflix is the first name that will pop up in your mind and this is nothing but brand salience with respect to Netflix in the minds of the consumers in relation to video streaming.
Shoes
When it comes to shoes than top two names that come in the minds of the customers are Reebok and Nike and consumers will always prefer these two brands than other brands because psychologically these two brands have left a lasting impact in their minds which results in consumers giving preference to these two brands.
Furniture
When you think about buying furniture for your house than the first name that comes in your mind is IKEA because of its brand salience in the minds of the consumer.
Honeymoon Destination
When it comes to selecting honeymoon location after your marriage than the majority of people if they can afford it will select destination like Switzerland or Venice or Paris because these destinations have created brand salience in the minds of the consumers as far as a honeymoon destination is concerned.
Search Engine
If you are using the internet than for any query on the search engine you will use Google because although there are many search engines but Google has such strong brand salience that majority of people all over the world uses Google as their default search engine.
Printers
If you are buying printer whether its inkjet printer or laser printer than the first brand which comes to your mind is HP although there are many companies which sell printers but brand salience of HP is such that whenever you are thinking of buying printer HP name will come into your consideration.
Stock Markets
In case of stock markets whenever market goes down or market crash happens people first buy blue chip companies stocks like Microsoft, Google, apple and so on and do not think about buying mid-sized or small companies and this act of investors buying blue-chip companies during a market crash is nothing but brand salience.
As one can from the above examples of brand salience that although it takes time to create it but once established it can bring a lot of business to the company and that is the reason why companies all over the world strive to create brand salience for the products of the company.