Video Marketing Meaning
In the past, people seldom watched videos over the internet due to the low speed of the internet but things have changed and due to fast internet and smartphone revolution millions of people watch videos daily and that is where video marketing come into the picture as marketers cannot ignore such a huge base of potential customers. Video marketing is that marketing technique in which companies creates short videos about their products on topics related to their product and then uploads these videos to video sharing websites in the hope that video gets viral and they grab maximum eyeballs thus ensuring the success of their product marketing campaign. In order to understand more about this concept one should look at the advantages and disadvantages of video marketing –
Advantages of Video Marketing
Inexpensive
The first and foremost advantage of video marketing is that it cheap as compared to other modes of advertising like television advertising or radio advertising where the company has to spend a substantial amount of money in order to make an advertisement besides advertising rates for television are on a higher side as compared to this mode of advertising.
Widespread Reach
Another benefit of this advertising is that the reach of the internet is not limited to one area or nation rather its reach is unlimited and video made in one part of the globe can be easily viewed by people residing in other parts of the globe which is not the case with other modes of marketing where there are geographical constraints
Visible on Multiple Platforms
Video marketing reach is not limited to only computers rather they can be seen on multiple platforms like mobiles, smart televisions and so on. In simple words unlike television advertisements which can be seen on television only or radio advertising which can be heard on the radio only video advertising has the advantage of being visible on multiple platforms.
Disadvantages of Video Marketing
Slow Internet Connection
The biggest disadvantage of video marketing is that one needs to have a good internet connection in order to watch videos and if company is planning to tap those markets where internet speed is on the slower side than the company should refrain from using this marketing to market there products or services to such areas as slow internet connection will ensure that video marketing campaign of the company fails.
Wrong Placement
In the case of video marketing the advertisers have little control over the placement of advertisements and if those advertisements are placed inappropriately than it can do more harm than good as far as the reputation of a company is concerned. Hence for example, if toy making company advertisements start appearing on porn websites or on betting websites than imagine the harm it will cause on the goodwill of the company in the long term.
Irritating
It can be irritating because just imagine that you are reading an article in a library on your mobile since in a library everybody silent and suddenly video advertisement starts playing which in turn will irritate you and you will be so frustrated that you may deliberately not buy the advertised product resulting in loss of potential customer as far company is concerned.
As one can see from the above that video marketing has pros as well as cons and that is the reason why any company thinking of doing marketing of products or services through this medium should carefully read above points and then take the decision accordingly.