Selling Concept of Marketing Meaning
In case of small kids majority of parents say that their kids love to eat pizza, burgers and other fast food items but when it comes to eating green vegetables they are fussy and parents have to force them to eat the food. In case of marketing similar concept is there which is called selling concept of marketing, it refers to that marketing concept according to which company assumes that consumers do not buy the all the products of the company voluntarily rather for some products company has to aggressively persuade customers to buy the company’s product. In order to understand this concept better one should look at the advantages and disadvantages of selling concept of marketing –
Selling Concept of Marketing Advantages
Helps the Company in Increasing the Sales
The first and foremost advantage of this concept of marketing is that it helps the company in increasing the sales of the company because the majority of markets all over the world are highly competitive and if the company does nothing to pursue the customers for buying the company’s products then the company will never be able to survive.
Focus on Marketing and Selling
Another merit of this concept of marketing is that it focuses more on marketing and selling and there is a saying that what people see is what sells and unless company’s products are not visible consumers will not buy company’s product. Hence in the above example if kids do not know the taste of fruits and vegetables they will continue to like as well as eat pizzas and burgers forever same is the case in marketing where a customer will keep buying already established products unless they are not given other options.
Clear Backlog of Stocks
The main motive of the company using this concept is to sell whatever company produces without thinking about consumer needs which in turn ensures that company does not have unsold stock of goods and when the company does not have unsold stock it results in freeing of working capital which can be used by the company for other productive purposes.
Selling Concept of Marketing Disadvantages
Customer needs are ignored
The biggest disadvantage of this concept of marketing is that it ignores the customer needs because the company following this concept sells whatever product company has produced rather than giving a customer that product which customer wants. Hence for example, if the customer wants a good quality camera mobile but company tries to sell to that customer mobile having many features but the camera of that mobile is of inferior quality than as far a customer is concerned he or she will be disappointed after purchasing the mobile from the company.
Ignores Consumers Feedback
Under this concept of marketing company does not take into account the feedback of consumers which is very important because the task of the company does not end with selling products to the consumers rather it is a continuous process as one unsatisfied consumer will give negative mouth publicity to 10 other consumers which in turn is not good for reputation or goodwill of the company.
Short Term Approach
The idea behind selling concept of marketing is to sell whatever company produces which in turn results in short term gains for the company but as far as long term is concerned company will find it difficult to survive as customers can be fooled one or two time but in the long term customer will purchase that product which gives them maximum value for their money.
As one can see from the above that selling concept of marketing has advantages as well as disadvantages and that is the reason why any company thinking of adopting this strategy should carefully read above points and then take the decision accordingly.